Problem Statement

Accessiblity & Usage

After investigating we discovered that:

Not many of the Tuaneka users fully understand how the platform works and are not able to send invoice or receive payments from clients after signing up on the platform. Being a business with more than 1000 users around Africa, they were directing and redirecting the user from sending invoices to receiving payments, creating loops that generated low platform usage due to the confusion and frustration of the initial website experience.

The Goals

Solution

The main goals of the redesign of the Tuaneka website was to improve site navigation and accessibility to information, increase plan pricing, and incorporate video demos on the platform

Challenges

Design Constraints

-The major constraint was that, my designs had to be technically feasible with the use of Tuaneka’s API because the APIs were built before desgin.

- The project had to be completed within 1 agile sprint (2 weeks) after which a week was used for conducting usablity tests.

Research Questions

- How do businesses and individuals send invoices and receive payments on services rendered and products sold?

- Why do you think Tuaneka needs a new or re-designed website?

- How do you want people to FEEL upon seeing your website?

I decided to brainstorm other solutions to see which was actually the best. I came up with a pros and cons list for each solution. Two major factors contributed to my choice: Feasibility and Productivity (making sure that we actually achieve the “efficiency” user goal)

I decided that imagery and descriptions were indeed the best solution for the problem because the pros outweighed the cons. Next, I decided to come up with flows and goals for the interface.

Goals and Flows of QR Code implementation

As a user, i want to understand the Tuaneka features and usefulness before creating an account.

As a user, i want to be able to see the Tuaneka pricing plans before creating an account

As a user, i want to be able to login to my account or create one seamlessly

Feedback

Feedback from Users

After testing the new interface with users, they all gave positive feedback and verified that with this, they are able to find information on the platform without reaching out to customer care. It was usually time consuming sending messages and waiting for response on the customer care team but with the new update, most information can be directly accessed on the page.

Reflection

Reflections & Future Iterations

This project taught me that often times, you have to look beyond the screen interactions, to get the full picture of the user experience.

Next call of action is to focus on how to enhance and shorten the account creation journey as we got feedback from the interviews conducted